Do you know what successful products like Airbnb, Spotify, and Uber have in common? They were way different from what they look like today. That’s because these products all started with a Minimum Viable Product (MVP) before evolving into their mature versions as we know today. So, what is MVP? Why does it matter? How […]
Author: Thao Vu
Marketing Advisor
Hello! Beyond marketing and tech, I am keenly interested in innovations, culture, change management, sustainable development and much more. Let's connect!
Most-asked questions about minimum viable product (MVP)
Review Digital Transformation trends for SMEs in a post-pandemic context
Within just a few months, the COVID-19 pandemic had been dramatically changing the way companies, from SMEs to conglomerates, leverage technology to do business. Indeed, the crisis has brought about unprecedented challenges, along with new opportunities, most remarkably people’s increased comfort and appreciation towards digital experience. These changes are all in all picking up the […]
Is Digital Transformation a Bandwagon or a New Norm for SMEs?
“At least 40% of all businesses will die in the next 10 years if they don’t figure out how to change their entire company to accommodate new technologies.” – John Chambers, Cisco Indeed, since technology has been changing radically the way individuals live, they expect businesses, as either employers or vendors, to catch up and […]
