Do you know what successful products like Airbnb, Spotify, and Uber have in common? They were way different from what they look like today. That’s because these products all started with a Minimum Viable Product (MVP) before evolving into their mature versions as we know today. So, what is MVP? Why does it matter? How […]
Author: Thao Vu
Marketing Advisor
Hello! Beyond marketing and tech, I am keenly interested in innovations, culture, change management, sustainable development and much more. Let's connect!
The most-asked questions regarding minimum viable product (MVP)
Review Digital Transformation trends for SMEs in a post-epidemic context
Within just a few months, the COVID-19 pandemic had been dramatically changing the way companies, from SMEs to conglomerates, leverage technology to do business. Indeed, the crisis has brought about unprecedented challenges, along with new opportunities, most remarkably people’s increased comfort and appreciation towards digital experience. These changes are all in all picking up the […]
Is Digital Transformation a Bandwagon or a New Norm for SMEs?
As such, digital transformation is no longer a luxury for only big corps or tech startups but has become a necessity for today’s businesses of all shapes and sizes.
