Believe it or not, it’s often easier to fulfill a kinda “extreme” need than an in-between one. For example, a chef would prefer you to order an either rare or well-done steak rather than a medium-rare.
It is even more often the case when it comes to web design. “I need a website that is compelling to the taste of mass audiences BUT STILL looks original and unique” – Yes, you’ve got our point. Here comes one of the most classic tricky briefs that can freak most UX-UI designers out!
Such a challenge, unfortunately, was what our in-house designers and marketers were tasked with in this particular project. More precisely, said our CEO: