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The story of 5Ws-1H about the very first internship experience in my life

An atypical End-of-Internship Report from Khue Nguyen – our beloved Marketing Intern.

How, Where & When?

“What do people often do during their gap year before going to college?”

Probably traveling, learning something new, or spending time for themselves and their family. Most of my gap year was exactly the same, but the end of it was a bit more interesting and exploring when I was lucky to have my very first internship ever.

Normally, companies in Vietnam are not so keen on recruiting interns with no college background so I was struggling a lot when first having the idea of applying for an internship. The opportunity came to me after a while; a referral offer from a friend helped me make it to the interview round. That was how I got my very first position at an amazing tech company named Enable Startup, though it would have been more amazing if I was able to work on-site without any time zone difference when I moved to the US for college.

Why?

So, you are probably thinking about the reason why I chose to be a marketing intern instead of something else, especially if you know I am a Business Finance major? The simple answer is because I was in the period of taking any opportunities given to me to further explore myself, and marketing was also one of my favorite parts of business management in general.

What have I accomplished during the internship?

As a content marketing intern, the typical tasks in my day-to-day work are performing market research and applying that knowledge in writing insightful blog articles to help boost a higher reach of my company website and media. These tasks seemed to be just as simple to me when I first read their description, but it turned out that it requires more than a good level of research and writing. You need to not only know the topic really well but also to take into consideration the behavior of your diverse target readers in order to keep them staying on the website instead of bouncing out.

To be honest, my attempt to write the first blog was not so successful, also because it was my first time writing about technology, an area where I was not so familiar with even though I was backed up with a lot of resources from the company.

Nevertheless, there is always room to learn and to improve, especially when I had so much genuine support and instruction from my mentor. She actually took the time to go over my blog word by word and gave really detailed feedback, which impressed me a lot because a fresh intern like me was so worried about hierarchy and afraid that she would be strict about my work. Along with that, she did not mind staying up really late or working really early in the morning on weekends at all to help me with training sessions about SEO and content marketing in general. I was able to progress more in the work thanks to her help and support and feel a lot more confident about content marketing, but of course, there is still a lot of room to further enhance this skill.

Check out some of my blog articles on the topics of Technology Build vs. Buy, Digital Readiness and Green technology (and feel free to tell me what you think :D)!

What have I learnt?

Apart from the main responsibilities of the content marketing position, I was also allowed to try out a variety of different tasks to explore even more. The opportunity to take part in the real projects of the company is not so popular among internship positions, but it was given to me when I was able to be in charge of some work from the beginning to the end. My mentor encouraged me to work with senior employees across divisions so that I can not only learn more about the real process and workflows inside the organization but also to better connect with other people in the team.

Some of the work that I am most proud of is contributing ideas for a more optimal career page and doing research about NFT for the company’s projects because these tasks did significantly open my eyes to a whole lot of new things that later turned out to be my favorite topic.

Who have I connected with?

I also have to mention that I finished the second half of my internship period when I already started college, so I had to handle the internship work at the same time as schoolwork.

I was so grateful that knowing this, my mentor was so considerate and thoughtful when she always assigned tasks for me with time flexibility and tried to make sure that I have a good work-life balance. I was a bit surprised when she actually asked me if I am comfortable with the workload and always offered great support along the way. This amazing working style is the thing that I was not prepared for when I first received the position, as I thought working would definitely stress me out with no to less flexibility.

Apart from that, the process of working with other senior employees was equally pleasant for me when they showed their genuine friendliness in their ways of talking, giving feedback even though I am the youngest member of the company.

On a more personal note, I still remember being so stressed out about my trip to the states amidst the pandemic, but all these lovely people at work made me feel so touched when they actually cared and sent me wishes for a safe journey.

The end?

Wrapping up my 3-month internship at Enable Startup, I honestly don’t want to just stop working with these amazing individuals like that, and wish that I would have put more effort into socializing and connecting with more people in the company. The hands-on experience that I have learned from my work already proves its helpfulness in my studies as a business major, but the soft skills I have acquired when experiencing a real-life working environment are indeed so valuable.

I feel so much more confident and proud when talking about my experience as a marketing intern because I have progressed quite a lot both intellectually and socially since the very first day of the work.

Enable Startup’s door is always open to young and eager-to-learn talents (who may not have known they are talented!). Don’t hesitate to visit our Career Page or just drop us an email at [email protected]. We can’t wait to see you!

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    Work on organization’s digital readiness before DX initiatives

    It’s no secret that digital transformation is not just a bandwagon but a new norm for today’s businesses. While organizations are appreciating the significance of DX much more adequately than ever before, it’s very often that they perceive such initiatives mostly about technology while overlooking digital readiness.

    In reality, technology is just one among 3 pillars of a holistic digital transformation strategy, beside people and process. The incompetence in either pillar could results in under-performance of your initiatives, meaning waste of time, money, effort, not to mention the detrimental effect to decision makers’ reputation.

    In this article, we’ll walk you through the most asked questions around the topic of digital readiness at both the individual level (a.k.a. user readiness) and the organizational level as a whole.

    Digital Readiness – What does it mean?

    Digital Readiness represents the readiness level of both organization and its workforce to transition into digitized workflows that are enabled by new technologies introduced during the digital transformation.

    How important is user readiness in the success of a digital transformation initiative?

    Rushing to either build or buy software without sufficiently preparing your employees, who will supposedly work with those tools on a daily basis, is just wrong. Indeed, this is one of the most common reasons why only 30% of digital transformation initiatives actually succeed versus 70% of all IT projects.

    Aon’s research shows that 84% of participants have listed being agile and change-ready as an important discussing topic on the table of their company. Also, organizations that can identify or create a motivating culture towards changes are 4 times more likely to succeed in their efforts to transform, compared to companies that underestimate this stage.

    How can companies assess their readiness for digital transformations?

    Assessing your organization’s current status in term of digital capability should be the first and foremost task, prior to setting goals, creating roadmaps or adopting any software.

    Apparently, this cannot be done within a rudimentary SWOT analysis or so, but rather requires thorough self-assessment methodologies that are tailored for the organization in question.

    While the exact approaches are never the same, most available digital readiness self-assessment tools are making use of questionnaires and interviews that are built upon specific sets of criteria and indicators. After using such methods to collect relevant qualitative and quantitative data, certain analysis, evaluation and benchmarking frameworks will come in place to turn those data into insightful and actionable conclusions.

    Let’s take a look at two examples that apply the aforementioned approach and see what you can learn from them.

    A/ Digital Readiness Level – DRL tool

    DRL tool, first launched in 2018 as a joint effort of several UK organizations, aimed at helping companies to benchmark their readiness and prioritise their DX initiatives and compare their status with other companies of similar size, sector and region.

    DRL tool consists of a 1-hour questionnaire, focusing on 3 different pillars namely Leadership, Technology, and Value, along with 10 different competencies, all in all providing a deep understanding about digital status of the company on each of them. The idea can be illustrated through the following framework:

    digital readiness level framework

    B/ The KRI (Key Readiness Indicators)

    In the same vein, the KRI approach is based on a self-assessment tool named “Digital Check” developed by the authors of this research paper. Quite similarly to the DRL tool, the KRI also allows companies, especially SMEs to evaluate their digital readiness level across different dimensions. Those are Strategy, Processes, Industry 4.0, Employees, Information Technology and Data Security, classified as D1, D2, D3, D4, D5 respectively in the following table, that summarizes the combination of interview questions used in KRI:

    key readiness indicators approach

    What are criteria for digital readiness?

    After you have accomplished the assessment process, it would be necessary to reflect to what your ideal digital readiness level looks like, in order to determine next steps.

    Again, every company should have its own set of criteria, based on their unique business strategy, expectations and resource capabilities. Even though, the framework below, proposed in the book called Digital Economy. Emerging Technologies and Business Innovation, can give a reference to companies who are attempting to set criteria for their digital transformation projects.

    criteria of company's readiness for digital transformation

    How to cultivate a change-ready culture in your business?

    Everything starts with the process of listening to what the employees think and feel about the incoming digital changes. In other words, it boils down to the concept of “employee empathy”.

    At this step, the whole job is very similar to user research and product marketing in product development in general, in which your employees are target users and the future digital transformation initiatives are products.

    With that mindset and approach, you can consider these stages to craft the best positioning for your digital transformations in your people’s perspectives:

    1. Identify digital readiness at the individual level

    It would be ideal if everyone is on a same page towards the upcoming transformations. However, in most of the cases, that scenario doesn’t happen. Instead, employees would have varying reactions and attitudes towards each of changes. This means the better you segment them, the more effective you will be in preparing them before imminent digital changes are in place.

    So, the main question should be HOW are you going to proceed with this step of segmentation in the most efficient way possible?

    Often, companies would leverage user research methods like interviews, observations, surveys, combining with some kinds of tests to assess employees’ digital proficiency. Whatever approaches you use, the underlying rationale should be robust and convincing. We would recommend you to structure your data collection methods based on the following frameworks:

    #1.

    This relatively simple matrix looks at 2 dimensions of individuals’ digital readiness, which are attitude and ability. Different levels within each dimension are then paired with each other to make up 3 segments of employees: Full change-ready, Ready but not capable, Capable but not ready, illustrated as below.

    individuals' digital readiness assessment matrix

    #2.

    A more complex approach is referred to by Mercer | Mettl. This digital readiness assessment tool comprises 2 parts: Digital potential assessment & Digital proficiency assessment, that are respectively concerned with future capability and current proficiency of each individual within the organization.

    The 1st part thus consists of 2 sub-tools: Mettl Personality Profiler (a kind of personality test to examine people’ behavioral competencies) and Mettl Test for Abstract Reasoning (a non-verbal logic test to assess cognitive ability). These 2 tests would group participants into 9 boxes, corresponding to 9 levels of digital capacity. Whereas, the other part of the tool is a set of 25-30 MCQs that attempts to evaluate people’ digital proficiency based on three subskills: information and data literacy, communication and collaboration, safety. The 3 levels of digital readiness are revealed down the line are Not Ready, Partially Ready and Digitally Ready, summarized in the diagram below.

    digital readiness assessment - personality profiler
    Source: mettl.com

    Whatever tools you use, there are several ground rules to keep in mind during the segmentation process.

    DOs
    • Make use of open-ended questions
    • Give your employees time to complete the test and the segmentation process. Nothing of good quality can be done overnight.
    • Show a great willingness/eagerness of listening and understanding what your employees think and feel towards the digital changes
    DON’Ts
    • Adopt other companies’ segmentation methods without carefully adjusting and adapting to your own case.
    • Jump into assumptions. E.g, Young millennials employees are not necessarily digital natives by default. Indeed, people who can be considered as digital natives are those who embrace changes, relentlessly seek novelty, and are willing to think and act outside the box.
    • Stay objective and realistic. Sometimes you need to admit the current not-yet-ready-to-change status of your organization, thereby having appropriate strategies to improve this status prior to implement desired digital transformations.

    2. How to incentivize employees to develop their digital skillsets and mindset?

    Along with organizing relevant trainings, management should understand employees’ mentality and preference to make the most of these efforts. We suggest the top 3 principles that could help increasing the likelihood of employees’ engagement in trainings and digital transformation initiatives as a whole:

    1. No extra-time commitment
    2. Changes and training are concrete and well communicated to all employees and beneficial for their current roles/jobs.
    3. Changes are explicitly associated with specific benefits for employees’ personal and professional growth and ideally their remuneration.

    Rounding off

    Just like any other kinds of transformations, digital transformations can never done through shortcuts. To transform successfully, your organization needs to be ready from inside out. During these efforts, always put people front and center, adopt technologies for the sake of people, not the other way around. Such thorough preparations take time but would pay off and last long.

    We at Enable Startup have a lot of exciting lessons learned, yet-to-be-answered questions and hopefully, advice for your next digital projects! Let’s get in touch at [email protected] if you are interested in DX or any other tech topics.

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      Green innovations around the world and opportunities for Asian green tech startups

      The concepts of green business and green tech startups in particular are not new in the US and especially Europe yet relatively nascent in Asian countries. Despite that disparity in current status quo, the awareness and consciousness of individuals and organizations about climate change and other environmental issues are growing globally, implying that eco-friendly technologies and business models would be a promising land that Asian startups and entrepreneurs should prepare to tap into.

      This article will walk you through interesting insights into this emerging vertical.

      Let’s get started!

      1. What is green tech?

      Definition of green tech

      GREEN TECH (abbreviation of green technology) is an umbrella term that represents the category of technologies that serve the ultimate goal of reducing or reversing negative human impacts on the natural environment. The term green tech is often used interchangeably with “clean tech” or “environmental technology”.

      Green Tech encompasses a wide range of scientific disciplines, including energy, atmospheric science, agriculture, material science, and hydrology.

      Climate change, carbon neutrality, the depletion of natural resources and sustainable development are among the main themes that green tech is currently concerned with.

      Main categories of prevalent green tech approaches

      We can often classify different trends and major approaches of green tech companies and applications into these categories:

      • Energy Efficiency: Sciences and technologies that are applied to facilitate saving power at household level and in industrial workflows
      • Energy distribution and storage: Technologies that boost the performance of processing and storing energy from power systems before converting back to electricity that is ready to use.
      • Transportation: Innovations that help reducing or cutting gas emissions from transportation activities, ultimately contribute to decrease pollution rates. Green transport significantly relies on renewable energy sources such as wind and solar energy, hydroelectric, and biomass, among others.
      • Information and communication Technologies (ICT): This category stands for a set of initiatives that organizations undertake in order to reduce carbon emissions and their carbon footprint produced by their ICT systems. This type often includes dealing with people, processes, and technologies related to the environment. The ultimate goal is to use computing resources efficiently and effectively with minimal or no impact on the environment.
      • Agriculture and Food: Enables climate-smart agriculture and food services. Green technology needs in agricultures fall in these subcategories: energy, water, farming techniques, plant breeding, and forestry. The goal of this concept is to use optimal technologies in order to increase productivity, improve resilience, reduce greenhouse gas emissions, reduce vulnerability to climate change and guarantee more regular access to safe, nutritious food in sufficient quantities.
      • Chemicals and Advanced materials: Focuses on technological know-hows that help reducing the the use of hazardous assets in chemical merchandise or materials.

      2. Why does green tech matter?

      An urgent call from the planet

      It’s no secret that humans’ industrialization and consumerism have been causing alarming pollutions of air, soil, water, putting natural resources and many species on edge.

      Remarkably, food waste and fast fashion make up a large source of greenhouse gas (GHG) emissions to our atmosphere. Precisely, fashion production makes up 10% of humanity’s carbon emissions and is responsible for 20% of total industrial water pollution worldwide. In addition, an estimated one-third of all the food produced in the world goes to waste, which could be enough to feed every undernourished person on the planet. Also, about 6%-8% of all human-caused GHG emissions could be reduced if we stop wasting food.

      an urgent call for green tech startups ideas

      The fact that a lot of people have experienced natural disaster and extreme weather conditions due to humans’ long established capitalism calls for initiatives from individuals and organizations. In such context, green technology appears to be one of the most promising approaches.

      New market opportunities

      Globally, the market size for green technology and green business as a whole was valued at $8.79 billion in 2019, and is projected to reach $48.36 billion by 2027, growing at a compounded annual growth rate (CAGR) of 24.3% from 2020 to 2027. This would mean more potential for entrepreneurs and startups who are conscious about the environment-related issues and wish to contribute to tackling them. The increasing eco-consciousness represents opportunities to pursue both environmental and economic goals without necessitating a trade-off in the pursuit of one for another.

      Similar to the global trend and potential of green technology, Asia Pacific would exhibit a CAGR of 25.6% during 2020-2027, which is probably the highest growth rate comparing to other regions.

      For ASEAN market in particular, a promising signal is that the Asian Development Bank also invested $20M into clean technology venture firms in Southeast Asia in 2011 with the ultimate goal of boosting the green development in the region. Additionally, to improve the renewable energy capacity and revive the pandemic-hit economies, ASEAN governments have laid out an aspirational five-year sustainability plan under the second phase of ASEAN Plan of Action for Energy Cooperation (APAEC) (2021-2025). Under this, ASEAN energy ministers agreed to set a target of 23% share of renewable energy in total primary energy supply in the region and 35% in ASEAN installed power capacity by 2025.

      All in all, these figures imply large opportunities for startups, or companies to grow and thrive on green tech and green business in general.

      Next, let’s delve deeper into different innovative green tech ideas by category that have been developed and achieved certain success in the market.

      3. Innovative green tech ideas out there and implications for Asian startups

      Agriculture and Food

      Too Good To Go

      Too Good To Go is a free smartphone app that help stores and restaurants sell their surplus food through our free smartphone app. When browsing through the app, customers can choose a restaurant or store, order a “magic bag” of surplus goods at a reduced price, then collect it from the store during a pre-set collection window. Since its release in 2016, Too Good To go has created a solid user-base of 7.1 million users, helped saving 99.2 million meals all over the world, and attracted 1200 “waste warriors” fighting food waste together across 17 countries.

      green tech startups - too good to go

      This idea could be absolutely compatible to apply in Southeast Asian countries, given that more than 50% of the total waste in the region is food waste. Besides, consumers’ awareness of the issue is getting better, especially within Millennials and Gen Z.

      Energy Efficiency

      Verdigris Technologies

      This is a cloud-based SaaS platform that leverages AI to help clients optimize their energy consumption. The solution makes use of smart sensors to track energy use in one particular building and then send data to the cloud. These data is aggregated on dedicated analytics dashboards, which display intuitively the energy use status of that building. With these insightful data in place, users can make smarter decisions to optimize energy consuming during peak hours, identify motor problems that could be using excess energy, detect equipment failures before they occur, etc. Leveraging AI, IoT technologies and data analysis, Verdigris Technologies has allowed their customers to reduce their energy spending by 20-50%. It was awarded the “Sustainability product of the year” in the Business Intelligence Group’s 2021 Sustainability Awards program.

      Sensorflow

      Sensorflow is a cleantech startup that focuses on hotel energy efficiency. The platform uses wireless sensors to collect real-time data from hotel rooms, thus automating room temperature according to guest behaviors. These data-driven adjustments have enabled hotels to save up to 30% in energy usage. Last year, they raised $2.7 million USD for business expansion throughout Southeast Asia and globally. By 2022, they hope to have 800,000 smart hotel rooms up and running around the world.

      Energy distribution and storage

      Third Wave Power

      Third Wave Power‘s goal is to empower people around the world by creating portable power solutions. Their renewable energy is useful for fieldwork, emergency backup situations, and outdoor environment, to serve the needs of both rural-urban areas in ways that improve lives and increase productivity. Backed by IoT and solar technologies, their key products consist of solar charging solutions, solar home and outdoor lighting solutions, solar microgrid power, and UV-C solutions. In 2019, the company received a special Sustainability Award for its contribution in energy distribution.

      Information & Communication Technology

      Ecosia

      Google is not necessarily the only option for people when searching for something online. Alternatively, they can turn their searches into something good for the planet by using the search engine Ecosia. Like other search engines, Ecosia’s income is generated by ads. The difference here is that the company spends that income on climate actions, including planting trees, investing in renewable energy, regenerative projects and pro-environmental grassroots movements.

      So far, they have planted nearly 140 million trees in more than 30 countries around the globe and have helped conserving more than 500 native species with 60+ green projects. This was made possible by a user base of 15 million.

      Transportation

      Duckt

      Duckt.app provides the infrastructure to help organizing public spaces, increase safety and security, provide a more sustainable charging solution, all whilst supporting micro-mobility innovations in urban communities. It helps turning cities’ available furniture into a smart charging network. Customers can use their MaaS (Mobility-as-a-Service) app as the best last-mile option to follow the DUCKT locations. Whereas, cities are provided with end-to-end transport solutions comprising plug and play universal as well as IoT charger.

      This idea would be particularly potential for Asian countries, given that 80% of households in Indo, Malaysia, Thailand, Vietnam own motorcycles, which represents a major problem since conventional motorcycles is a major source of air pollution. To combat these problems, United Nations Environment Programme are encouraging drivers to trade in gas-guzzlers for electric motorbikes. This suggests large room for electric transportation and smart charging solutions to thrive. Additionally, since most of ASEAN countries are developing countries, their traffic infrastructure will be subjected to a lot of evolutions in the upcoming years, meaning large opportunities for smart and eco-friendly city solutions to tap into.

      green tech startups product partner

      We’re thrilled to hear what you think about the topic as well as your green tech startup ideas.

      Get in touch with us at [email protected]!

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        Technology Build vs. Buy – Insights into status quo in Vietnam and Asia

        Today’s organizations have almost stopped asking “Should or shouldn’t we have a go for digital transformation (DX)?”. What is for discussion now is rather: “Which approach is the best for our digital transformation solutions?”

        As for some businesses, this is not kind of decisions to make annually but rather quarterly or even monthly, CEOs find themselves on the fence between the famous dilemma of BUILD or BUY.

        Unfortunately, there has never been one-size-fit-all answer to this, especially for business cases in Vietnam and akin countries where DX landscape is relatively nascent with typical attributes such as limited user readiness, cloud readiness or non-standardized operational processes, just to name a few.

        As we cannot remember how many times we saw our clients, partners and friends struggle in that classic dilemma, we decide to put together what we’ve learned from continuous observations as well as from our first-hand experience with a number of DX projects in Vietnam and Japan.

        In this article, we are going to give you some of the most significant insights into the following questions:

        • What are the well-known pros and cons of each option – Buy and Build?
        • What are the two sides of the coin within each argument?
        • Why haven’t SaaS been popular in Vietnam like it is globally?
        • Thus, what should you take into consideration in order to tailoring your own digital transformation solutions?

        Let’s get started!

        1. What they say: “SaaS is the future”

        It sounds a bit overexcited but people saying this indeed have clues.

        Globally, Software as a service (SaaS) is gaining popularity more than ever. According to Statista, the upward trend is illustrated by the fact that organizations worldwide have increased their use of 8 SaaS applications in 2015 to 80 applications in 2020. Notably, SaaS applications make up 70% of these companies’ total software usage in 2020, and it is predicted that this figure will reach 85% by 2025.

        Most well-known reasons for such a huge success of SaaS are lower upfront costs, shorter time-to-value, proven best practices and integration support from vendors.

        Stats in Vietnam market tell a different story though, that only 5-7% of Vietnamese companies adopt SaaS.

        SaaS penetration - Vietnam vs. worldwide

        People often associate this phenomenon with the resistance to change. However, according to our actual experience, we’d like to make it clear that such resistance unnecessarily comes from the decision makers, but in many cases from their employees who are end-users of the systems. In other words, it is the question of User Readiness.

        This situation is understandable given the fact that the majority of existing SaaS solutions are designed based on common operating models, work flow practices and global standards of international or foreign firms. Therefore, Asian employees in their newly emerging markets often find it hard to have sufficient digital literacy levels to meet the entry requirements of these imported solutions. Or sometimes they simply don’t share the same sense and behaviors with what these systems assume. Meanwhile, the Vietnam native SaaS startups are currently few in number and on the way to achieve their product-market fit.

        Apart from that, at the end of C-level people, Cloud Readiness, including data security concerns when implementing Saas solutions are usually raised. To date, it seems that Vietnam has little to no unified act for data protection from unexpected access by third parties. As well, in terms of cybersecurity, the country ranked 50th in the Global Security Index 2018, implying considerable lags comparing to many other markets. All these factors may help explain a decreasing tendency in Vietnam’s cloud readiness index, which keeps going down from 47.9 in 2014 to 43.9 in 2016 and 41.1/100 in 2018.

        2. What they say: SaaS offers attractive perks of network effect and integration support”

        Digital Transformation decision making - SaaS' perks

        SaaS vendors, especially large-scale ones, usually have strong partnerships across various verticals, probably including third party systems that your business is currently implementing. This merit allows them to provide their clients with smooth integrations, thus saving your time and efforts.

        Also, SaaS products are made to serve a wide range of companies. This means once you buy it, you can rely on not only the vendor’s expertise but also from other users’ feedback, reported problems, insights and other tested-and-tried know-hows.

        But remember, available network of users and vendors are meaningful only when they are close to you!

        In other word, these perks are really perks only if those fellow users are similar to you, in terms of digital literacy, operational process, etc. For instance, if you are a Vietnamese SME, you are considering a SaaS whose existing clients are mostly Europe-based with business sizes 5x larger than you. Then there’s little chance that you would benefit anything from their effect network.

        Likewise, supported integrations are only valuable when the 3rd-party systems they partners with are those you are using or plan to use. Since most of companies in Vietnam, especially long-established ones, do not share much common in tech ecosystem with foreign companies, they don’t find these assets attractive.

        3. What they say: Building digital solutions in-house means on-demand customization, full control and unique competitive edge”

        Digital Transformation custom software development

        In the bright side, these custom digital transformation solutions would fulfill you with all features that fit and smoothly adapt to the exact operating model of your business. It enables your employees to quickly become familiar with the software, as this digital option is built specifically for them, catered to their needs and behaviors.

        Possessing your own custom software solutions is thus believed to make your own business unique, compared to other rival firms in the market. In fact, to have optimal software as your company’s core competency is the way to differentiate your models among others and gain a competitive advantage to grow faster.

        Unique digital transformation solutions also distinguish business leaders’ visions. Game-changing leaders are often those who are capable of foreseeing opportunities and taking risks to invest in high-level custom software that directly or indirectly makes up their market competitive edge.

        “But wait, how should we customize our digital transformation solutions? We are completely newbies in this game!”

        Yes, that’s the point. The ideal scenarios above would happen only if you have sufficient DX competencies in house. In the case of many companies in Vietnam and Asia that we have worked with, what they found challenging was not about the budget but available DX know-hows. Obviously they know their current workflows better than anyone else, but they are often not sure how it should look like when made digital. In that sense, they want customizations, but they cannot do it on their own. Besides, attempts to building tech in-house without experience often fall into the trap of underestimating time and money needed.

        All risks considered, what they look to SaaS vendors or external development teams are proven expertise and know-hows to guide them in decision making.

        In addition, too much control from decision makers sometimes backfires.

        As we observed, in-house development teams often encounter situations where they have less to no control or push-back ability against the “scope creep”, e.g. when receiving “on-fire” requests for additional features from upper managers or Head of IT. Such hierarchy of authority sometimes hurts productivity and also hinders worthwhile innovations.

        So, where should we go?

        Again, no one-size-fit-all answer ever exists!

        However, we suggest you to firstly ask yourself two questions:

        1. Are there any viable off-the-shelf digital transformation solution that exists from a reputable vendor, which is relevant to your technology needs and the nature of your business in terms of region, industry, business size, etc.?
        2. Do you have in-house development resources available to build and support the solution in need?

        Once you have determined Yes/No answers to those questions, then try to apply this matrix:

        digital transformation decision making matrix

        The decision making seems to be straightforward in the first 2 cases.

        For the last situation, more freedom to choose might mean better opportunities to have outstanding solutions.

        How about the 3rd scenario?

        This is when “no option” turns out to be optimal outcomes.

        Hiring a tech partner to build tailor-made solutions for your business has its own charisma.

        Without any pre-built design and feature list, this option doesn’t make it hard for you with neither the customization question nor the hidden costs of un/under-used features.

        Talking about autonomy, these external teams are not under the same level of authority power from the client side like an in-house team. This means more capability of giving objective advice and innovative solutions.

        Noticeably, many independent development teams offer rich system integration capabilities, thank to their intensive investment in R&D and their resources from other projects.

        Final thoughts

        • Digital Transformation is relatively new in Vietnam and is subject to a lot of evolutions in upcoming years.
        • It’s risky to apply trends and practices from global markets to businesses in Vietnam and akin countries, since we are much different in decisive factors.
        • Decision making in DX should carefully take into account available resources, short and long term projections.
        • Make-or-break relies a lot on the tech people you work with, either they are your in-house team, 3rd party vendor or independent development team.
        • Last but not least, we only have to choose between “Build or Buy” when considering one specific piece of tech to add. For different systems in the business as a whole, we can definitely Build AND Buy at the same time.

        Let’s get in touch at [email protected] if you are interested in DX or any other tech topics.

        We at Enable Startup have a lot of exciting lessons learned, yet-to-be-answered questions and hopefully, advice for your next digital projects!